There is a huge opportunity emerging in the healthcare field. The market is shifting, and you can build an entire business around this new market or add these services to your existing healthcare business.

Today, we are talking about somatics and nervous system regulation.

The Interest Is Spiking

This is the search trend over the last 5 years for the search phrase “nervous system regulation.”

I don’t need to tell you that we live in a burnout epidemic. So much of our daily lives are controlled and dictated by stimuli that keep us in a constant fight or flight state. People are catching on to the idea that this stress and even past traumas are stored in the body just as much as they are stored in the mind.

I’ve been studying Google search trends for 15 years, and I’ve never seen a spike in interest so profound as this one.

Clearly, there is huge interest and demand for services that help with body based healing, such as breathwork instructors and somatic coaches.

The Neuro Wellness Market Is Exploding

There are two major opportunities to get into the neuro wellness space. I see these opportunities as service based and tech based.

1. Somatic Therapy and Somatic Coaching

Somatic therapy is the clinical and coaching term for this type of regulation using body centered approaches to heal trauma and manage stress.

According to recent reports from Coherent Market Insights, the global somatic therapy market is actively surging and is projected to reach $12.4 billion by 2032. The report specifically cites the rise of social media awareness, corporate wellness programs, and post COVID burnout as the main drivers for this explosion in demand.

2. Wearables For Nervous System Regulation

According to recent market analysis from Straits Research, the global fitness app market hit a valuation of $12 billion in 2025. The absolute fastest growing segment within this market is wearable device integration, which tracks biometrics like heart rate variability, sleep, and stress.

It’s a very interesting market that has a proven effect in helping people. This tech boom is simply proving what practitioners already know to be true about the power of these modalities.

The Market Is Shifting And The Opportunities Are Significant

Clearly, people are sick and tired of feeling stressed out and on edge all the time. This massive shift means these practices are becoming a subset of other industries such as biohacking, therapy, longevity, and life coaching.

Here are a few ways I see opportunities to capitalize on this demand:

• Add somatic therapy to an already existing mental health business, such as an addiction treatment center or mental health facility

• Add breathwork services to wellness hub businesses, such as ketamine clinics, hormone clinics, and longevity clinics

• Bring somatic coaching or breathwork into enterprise offices as high stress and dysregulation is the number one reason employers lose their most valuable employees (my personal favorite, as enterprise businesses will pay top dollar to keep their employees happy)

• Build membership sites or communities to host workshops and live events for paying members

• Do live breathwork events, retreats, conferences, and events all centered around these healing modalities

Conclusion On A More Personal Note

If you want proof that this data translates to the real world, just look at my own house. My wife is a breathwork facilitator, somatics coach, and psychedelics guide. I have seen firsthand the amount of interest in this market.

I don’t anticipate the world will become any less stimulating for us, and people are dying (in some cases quite literally) for a way to become more regulated.

My wife started her business last year, and it grew so fast that she can no longer keep up with one on one clients and needs to move fully to an online membership model and group events.

I may be biased, but I see a huge ecosystem flourishing around these services. I think people are starting to figure out that the healing we are seeking is not in our minds as much as it is in our bodies.

Breathwork in particular has changed my life. Once you incorporate these practices into your daily health routine, you see how helpful and effective it is to simply release the stress and traumas embedded into your body.

It’s a game changer. Once someone does it, they never go back.

What an opportunity.

Love you guys. Have a great weekend.

Tim

Sometimes I feel like I’m the crazy person.

I live in a very “tech bro” dominated sphere of the internet. Everyone I know is obsessed with AI stocks. Meanwhile, I’m over here like, “Yeah, but have you considered the intersection of AI with healthcare inefficiencies and the economic impact the adoption of Glucagon Like Peptides?”

I believe GLP1 drugs are more important than AI. I also think they present a much more lucrative business opportunity because the problem they solve has such a mass market and generates such immediate benefits.

First, Let’s Talk About The Potential GLP1 Market

GLP1 drugs trick your brain into feeling like it already got its dopamine fix. They act like a mute button for your reward center, making you feel completely satisfied so you stop constantly chasing food or addictive habits.

They are a potential “miracle drug” (yes I know how obnoxious that sounds) to treat compulsive behavior disorders like obesity, drug addiction, and gambling addiction.

The total addressable market for GLP1 drugs is astounding.

Let share share some mind-blowing statistics with you.

• The total economic cost of obesity has ballooned to $470 billion annually.

• Obesity costs US industries roughly $347 billion a year in absenteeism, disability payments, and decreased productivity alone.

• Healthcare spending for individuals with obesity is roughly 50% higher than for those at a normal weight.

• The baseline economic impact of general substance abuse (alcohol, illicit drugs, and prescription misuse) drains over $820 billion from the US economy every single year through healthcare, crime, and lost workdays.

• When factoring in the modern synthetic opioid crisis, the true macroeconomic fallout of the epidemic reaches a staggering $2.7 trillion annually. That’s roughly 9.7% of the total US GDP. 🤯🤯🤯

Simply put, the market is huge. Like ginormous huge.

Roughly 140 to 150 million people (about half the population in the United States) are prime candidates for GLP1 use.

You’re Still Very Early: Oral GLP1 Drugs Are Just Hitting The Market

This is a potential gold rush that is just getting started. If you watch the mainstream news, you might think that you missed the boat on the GLP1 wave.

That is not even remotely close to being true. The Global GLP1 market size is projected to hit $254 billion by 2034.

• Source 1: Fortune insights.

• Source 2: JP Morgan.

There have been significant advancements in the distribution of GLP1 drugs. More specifically, GLP1 drugs can now be taken orally.

Historically, patients had to inject them with needles. There is a huge part of the population (especially men and those who are in addiction recovery) who simply will not commit to that.

In December of 2025, the FDA approved Novo Nordisk’s Wegovy® pill, the first and only oral GLP1 for weight loss in adults.

That was three months ago.

The oral version of GLP1 drugs brings this incredible technology to the masses. It is now possible to reach the 130 million people who are viable candidates for this drug.

Absolutely incredible.

How To Build A Business Around GLP1

Healthcare entrepreneurs and professionals are in an amazing position to make millions while also providing a product and service that is helping people and the world.

So how do you get started?

Step 1: Secure the ability to prescribe. You cannot do this without a doctor. If you are an MD, you are ready to go. If you are not an MD, you need to partner with one.

Step 2: Build your MSO. Since non doctors cannot legally own medical practices in most states, you create a Management Services Organization. Your MSO handles the marketing, the software, and the business entity. Your partnered MD handles the actual prescriptions. You build the business, and they practice the medicine.

Step 3: Find a pharmacy. You are not stocking these drugs in a back room. You need a pharmacy partner to fulfill and ship the medication directly to the patient.

• For branded pills or pens (like Orforglipron or Wegovy): Partner with a digital retail pharmacy (like Truepill or Alto) that can handle the fulfillment via API.

• For compounded versions: Partner with a heavily vetted, FDA registered 503A or 503B compounding pharmacy.

Step 4: Build your marketing engine. Ultimately, there will be a GLP1 gold rush. The winners in this industry will be those who are able to create a marketing and lead generation engine to create awareness for the product.

I know a guy who can help. 😁💵

Step 5: Price the Wrap Around Subscription. Do not try to make money by just marking up the cost of the pill. You monetize via a cash pay monthly subscription (typically $299 to $499 a month).

What it includes: The medical consultation, the prescription management, the pharmacy routing, and the real value drivers: nutritional coaching, progress tracking, and side effect management.

The real winners in the space will be those who can wrap GLP1 and other practice healthcare services into a monthly package.

Conclusion: Bonus Points For People Who Already Have A Lead Flow Engine

Obviously, there will be a lot of people entering this market. But the biggest opportunity belongs to established businesses that can add GLP1 drugs to their current patient pipeline.

For example, there is no reason why drug rehab centers cannot extend their services and build a GLP1 protocol into their alumni or post admissions process.

Subsequently, weight loss clinics or hormone clinics can also implement anti obesity products into their current product line. The real winners are those of us who are already working in the space.

You do not have to build a business from scratch. You just have to add a new checkout button to a business that already exists. That is exactly why this opportunity is so unbelievably lucrative right now.

One thing is absolutely certain: GLP1s will change the world. I plan to be a part of it.

Thanks for reading. Talk to you next week.

Tim

Scale Your Healthcare Business With A Predictable, Automated Patient Acquisition System

Book a call and I’ll provide you with a free digital marketing audit and strategy. No catch. No commitments.

When you partner with our agency, you will get a proven, done-for-you system to generate high-value patients on demand.

You’ll have access to …

• custom-built digital marketing campaigns tailored specifically to your practice

• exclusive, high-converting patient leads in your local market (we never share leads)

• real-time pipeline tracking, so you always know your exact return on investment

• monthly strategy reviews with our media buyers to optimize and scale your patient volume

If you’re ready to level up your patient acquisition system, then click the button below and fill out the form.

Let’s grow your practice together.

BOOK YOUR FREE GROWTH AUDIT

I am very passionate about the behavioral health industry.

I have personally been sober for 16 years. I never would have survived without my 30 day treatment program, as the program helped me detox and got me started on my journey.

It makes me nervous to see the trendline of inpatient behavioral health facilities declining. But when you look below the surface, the data tells a fascinating story about where the industry is actually heading. Let us look at the numbers.

First, Let Us Look At The Numbers

According to the National Survey of Substance Abuse Treatment Services (NSSATS) tracking data from 2011 to 2020, we saw a massive structural shift in where patients were placed:

• Residential Decline: In 2011, residential treatment accounted for 9% of all clients in the system. By 2020, that number had nearly halved to just 5%.

• Outpatient Growth: Over the exact same period, the proportion of clients treated strictly in outpatient settings increased from 90% to 94%. (Given the millions of Americans in treatment, a 4% total system shift represents hundreds of thousands of patients diverted away from beds).

• Inpatient Stagnation: True hospital inpatient care remained entirely flat, hovering between just 1% and 2% of all clients.

When you break down the math, you see an interesting trend.

Overall, there are MORE people attending addiction treatment programs over the last 5 years. But almost all of those people have decided to do outpatient as opposed to inpatient.

So the addiction treatment market has grown, but almost all the growth has gone to outpatient.

Why Inpatient Programs Are Struggling So Bad

It is easy to look at the numbers and conclude that the demand for inpatient treatment is shrinking. That is not what is happening. It is that the economic model for inpatient treatment is facing a lot of structural challenges.

Fundamentally, there are two issues.

The Zoning Squeeze and Regional Hotspots

If you look at a map of premium inpatient treatment centers in the United States, you will not see an even distribution based on population need.

The vast majority of facilities are in:

• Los Angeles

• Orange County

• South Florida

• Arizona

• Texas

• Tennessee

This lopsided market is not an accident. It comes down to the path of least resistance in commercial real estate, zoning, and licensure.

The inpatient density problem has created stiff competition in these areas. So instead of an inpatient treatment landscape that is evenly spread, all the facilities are fighting for the same business in the same population centers, and then spending hundreds of thousands of dollars on advertising to try and convince potential clients to fly to those specific locations.

The Payer Problem: Why Insurance is Killing the Model

Even if a facility survives the zoning wars and fills a bed, they immediately face an even bigger hurdle: actually getting paid.

The behavioral health insurance model is fundamentally broken, actively disincentivizing the inpatient care model.

According to the APA official report, reimbursement rates have been rapidly declining.

Here is a breakdown of why the payer system is currently a nightmare for operators:

• Weaponized Utilization Management (UM): Insurance companies use aggressive Utilization Management to avoid paying for expensive 30 to 90 day residential stays. They implement incredibly strict medical necessity criteria, often demanding that a patient fail multiple times in a cheaper, outpatient setting before they will approve an inpatient stay.

• The Concurrent Review Chokehold: Even if an insurer approves an admission, they rarely approve the whole stay. Clinicians are forced to get on the phone with insurance reviewers every few days to justify why the patient still needs to be there. The moment the insurer decides the patient is no longer in an acute, life threatening crisis, they cut off funding and force a discharge, regardless of whether the clinical team believes the patient is actually ready to go home.

• Abysmal and Decreasing Reimbursement Rates: Despite inflation and skyrocketing costs for 24/7 nursing and clinical staff, commercial insurers and Medicaid continuously squeeze behavioral health rates. Studies consistently show that behavioral health is reimbursed at significantly lower rates than standard medical and surgical care. As insurers push for Value Based Care models, they are actively slashing fee for service rates for inpatient beds to force the industry toward cheaper outpatient clinics.

• The Illusion of Parity: While the federal Mental Health Parity and Addiction Equity Act legally requires insurers to cover mental health the same way they cover physical health, enforcement is notoriously weak. Insurers skirt the law through administrative burdens, burying facilities in prior authorization delays, retroactive claim denials, and grueling appeals processes until the facility simply gives up or goes out of business.

Why Outpatient Clinics Are Where The Future Is Heading

With inpatient care becoming a logistical and financial nightmare, the smart money and the best operators are moving elsewhere.

The economics are undeniable.

The outpatient treatment model provides a much healthier economic ecosystem for a business to thrive. As far as I can tell, the outpatient model is a much better business opportunity.

Specifically, there are three advantages of outpatient.

First, it is much easier to generate patients from a local level. I have written extensively about local SEO, GBP, and local advertising in my newsletters, and local search still provides the lowest CPA and the best bang for your buck in terms of patient acquisition.

Second, the government and payers are incentivizing behavioral health clinics towards Value Based Care, which rewards keeping patients out of expensive hospital beds. A procedure performed in an outpatient clinic or Ambulatory Surgery Center (ASC) can cost an insurer 30% to 50% less than the exact same procedure done in a hospital.

Third, the outpatient model is an easier system to manage, as it does not require the overhead of living quarters, vans, 24/7 staff, food, and leases.

In Conclusion: Small But Profitable

Over my career as a healthcare entrepreneur, I have seen many inpatient clinics have success and I have seen just as many (if not more) inpatient startups crash and burn. (I have invested in a few myself, but who is counting? lol)

Moving forward, we will continue to see the market reward local outpatient clinics. People who need help would prefer driving to their treatment and going home, rather than committing to a 30 to 90 day stay at an inpatient facility.

The model has limitations, as scaling an outpatient clinic requires you to have multiple locations. The profit margins are healthy, but the limitation is on topline revenue.

Regardless, if you are looking to make money and live a relatively stress free lifestyle, then a well run outpatient clinic is the best opportunity I see.

This is true for all industries, not just behavioral health.

Talk to you next week.

Tim

P.S. - I am combining The Patient Pipeline into my personal Substack. I’ve recently discovered you can run multiple newsletters from one Substack publication. Nothing changes for you, just know that the previous issues will no longer be on patientpipeline.substack.com and will now be found at timstodz.com/healthcare-business.

Scale Your Healthcare Clinic With A Predictable, Automated Patient Acquisition System

Book a call and I’ll provide you with a free digital marketing audit and strategy. No catch. No commitments.

When you partner with our agency, you will get a proven, done-for-you system to generate high-value patients on demand.

You’ll have access to …

• custom-built digital marketing campaigns tailored specifically to your practice

• exclusive, high-converting patient leads in your local market (we never share leads)

• real-time pipeline tracking, so you always know your exact return on investment

• monthly strategy reviews with our media buyers to optimize and scale your patient volume

If you’re ready to level up your patient acquisition system, then click the button below and fill out the form.

Let’s grow your practice together.

BOOK YOUR FREE GROWTH AUDIT

People want peptides. I compare the recent peptide boom to the supplement boom.

We are in the 1989 era of supplements. Meaning, the peptide industry is just getting started.

Today, we will talk about the market dynamics of peptides and determine whether it is right for you to offer peptides to your clients and what the business opportunities are.

Let us get started.

What Are Peptides, And Why Do People Want Them?

To put it simply, peptides are short chain amino acids, which are the building blocks of proteins.

The market wants them because they help with tissue repair, weight management, and cognitive focus without the heavy side effects of some traditional pharmaceuticals.

Now that we have covered the basic definition, let us look at the market growth.

The Market Growth (The Blue Line):

The global peptide therapeutics market was valued at around $46.4 Billion in 2024 and is aggressively projected to hit anywhere from $83 Billion to over $100 Billion by 2030–2034.

The demand isn’t just steady; it’s accelerating as new applications (like GLP-1s for weight loss, and BPC-157/TB-500 for recovery) become mainstream.

The Search Volume Boom (The Orange Line):

For years, peptide search volume was a flat line largely driven by bodybuilders and biohackers. But starting around 2022/2023, patient awareness skyrocketed.

As mainstream media began covering drugs like Ozempic (which is a peptide) and regenerative therapies, everyday patients started Googling terms like “peptide clinics near me,” “BPC-157,” and “peptide therapy.”

The Takeaway for Clinics:

The orange line (patient search interest) is currently growing faster than the blue line (established market size). That gap represents the opportunity.

Patients are looking for these treatments right now, and the clinics that capture this search demand today will secure the revenue growth of tomorrow.

The True Opportunity In The Peptide Market

The reality is that consumers can buy peptides online, and have been able to do so for some time. The FDA regulations are such that many labs, pharmacies, and white label suppliers have been selling direct to consumer for “research purposes only.”

So if people can buy peptides online already, what can you do as a healthcare clinic to differentiate yourself from the ecommerce market?

The answer: Personalization and memberships.

The true opportunity here is to create a customized healthcare package for your members, and then add peptides into the service as part of their customized health, longevity, and optimization package.

There are options here, as it is completely reasonable to put custom packages together for every patient, where the custom package may include peptides, GLP 1, hormone replacement therapy, monthly bloodwork, and wellness optimization.

In fact, the service itself could be called a wellness optimization membership.

This is a premium membership and in most cases, will appeal to a high end client that is willing to pay top dollar for you to be “The CEO Of Their Health And Wellness.”

Your clinic must take this seriously, because differentiation and personalization is the best (and only) way to separate yourself from the direct to consumer market.

How To Generate New Peptide Leads And Customers

This week, I published a video showing you EXACTLY how you can brand your clinic and position yourself online to generate inbound leads and high quality phone calls.

No one in the peptide space is doing this, and you can see for yourself that the few clinics who execute on these basic marketing tactics are the ones who are generating ALL of the business.

Conclusion: Start Now And Win Big In The Future

Anyone in the peptide market knows of the regulations (and borderline ridiculous restrictions) the FDA has put on peptides. Currently, there are only a few peptides that clinics are legally allowed to administer. But that will change.

The boom in the supplements market was a direct result of changes in FDA governance. When that happens, peptides will become mainstream in the same way supplements are now.

This is the time to establish yourself, because once these peptides hit the mass market, it will be a gold rush to acquire these patients.

But you’re smart, so you will already have the patient base, the branding, and the search interest to take advantage of the boom when it happens.

Thanks for reading. Talk to you next week.

Tim

Scale Your Healthcare Clinic With A Predictable, Automated Patient Acquisition System

Book a call and I’ll provide you with a free digital marketing audit and strategy. No catch. No commitments.

When you partner with our agency, you will get a proven, done-for-you system to generate high-value patients on demand.

You’ll have access to …

• custom-built digital marketing campaigns tailored specifically to your practice

• exclusive, high-converting patient leads in your local market (we never share leads)

• real-time pipeline tracking, so you always know your exact return on investment

• monthly strategy reviews with our media buyers to optimize and scale your patient volume

If you’re ready to level up your patient acquisition system, then click the button below and fill out the form.

Let’s grow your practice together.

BOOK YOUR FREE GROWTH AUDIT

I’m not quite sure how to say this, but almost all healthcare professionals (doctors and clinicians especially) are terrible marketers.

I think it has something to do with the two different sides of the brain. Anyway …

In today’s issue I will explain the 3 biggest mistakes you’re making in your marketing, and give you simple solutions to fix them.

If you fix these three giant holes in your marketing, I’m certain you will generate more leads, bring in more patients, and increase your revenues.

Let’s dive in.

Mistake 1: Not Tracking Phone Calls

Let me set the scene.

I receive a phone call from a therapist in Madison, Wisconsin. We will call her Beth.

Beth works specifically with high achievers who feel burnt out and lonely. She has a lot of success with her practice and wants to open a second location. She knows she needs to invest in digital marketing and lead generation, so she calls me.

Here is how the conversation usually goes.

Me: Hi Beth. How can I help you?

Beth: I want to get more phone calls and inbound leads.

Me: Okay, great. How are you getting your clients now?

Beth: Well, I get some referrals, I think some people find me online, I am listed on Psychology Today, and I post on social media, which I think helps.

Me: Okay. Do you know how many calls you get from all those sources? Or which source generates the most calls?

Beth: No.

Me: 😔

Tracking your calls is the easiest way to understand your marketing. Call tracking can be difficult to set up, but once it is running, it gives you a crystal clear picture of where your marketing dollars are most effective.

With call tracking, you will know:

• How many SEO calls you get

• How many social media calls you get

• How many direct calls you get

• How many people called the phone number on your business card or brochure (I call these dinner table leads)

Once you know your call data, you will know the best place to spend your marketing dollars.

In most cases, you are wasting money because you have no idea which marketing channels generate revenue and which ones are a waste of time. So you’re spending money on marketing channels that aren’t working and not enough on the channels that are.

Please set up call tracking. Hit reply to this email or DM me on LinkedIn if you want my help.

Mistake #2: No CRM

CRM stands for Customer Relationship Management.

Simply put, a CRM is a tool to track leads, create follow up sequences, and build a process to connect with leads who did not close.

I have noticed a strange dynamic where many healthcare practitioners feel it is unethical to follow up and work a lead with the intention of closing the deal.

Just because you are in healthcare does not mean you should avoid actively generating leads, creating automations for email and SMS, booking follow up appointments, and tracking your data to increase your conversion rate. You need to be selling your prospects on why they should work with you.

A CRM is a game changer. If you build out the front end of your sales process, the rest becomes autopilot.

Many people make the mistake of investing in a massive CRM like Salesforce or HubSpot. That is appropriate for larger healthcare facilities like an inpatient treatment center. However, for local clinics, it is perfectly valid to use a simpler system like Close CRM or Go High Level.

The data is gold.

Mistake 3: No Sales Process

This piggybacks off having no CRM. A CRM will help you create a sales system, but a sales process will help you turn phone calls into sales.

Most healthcare clinics send phone calls straight to the front desk. I am not saying there is anything wrong with having a receptionist answer calls, but at the very least, they should be trained on the difference between managing an admin call and bringing people down a sales script with the intent of closing a new patient.

Sales is an emotional process. Just because you are selling healthcare services, rather than something transactional like a car, does not mean you should ignore a sales script or skip training your front desk workers in sales. You need to recognize how to bring prospects down the emotional path of a sale.

The best case scenario is to set up your call routing to send admin calls to the front desk and sales calls to a sales rep. See Mistake 1 and Mistake 2 above.

Sales are the lifeblood of your clinic. If you cannot sell, you cannot serve.

You are in business to help people and have dedicated your life to reducing suffering. If you cannot sell, you have no way to share your gift and practice your craft.

So please, learn sales.

In Conclusion

I promise, if you:

• Set up call tracking

• Use a CRM (and actually use it)

• Establish a legitimate sales process

Your business will grow. It is a statistical certainty.

As always, feel free to hit reply to this email with any questions or leave them in the comments. I answer every single one myself.

Have a great weekend, and I will talk to you next week.

Tim

For the last 15 years, my clients have been asking me about social media.

• Should I create a Facebook page?

• Do I need to be on TikTok?

• Do you think we should start a podcast?

My answer has always been the same.

“Sure, those things are great, but they are not going to help you generate leads and patients. It is probably not worth the effort.”

But the landscape is shifting.

Today, I will explain why healthcare companies must start treating themselves like media companies. The reason is not what you might expect.

Social Media Does Not Generate Patients For Healthcare

While user behavior is evolving among younger generations, the data remains clear.

When people need healthcare services, whether a chiropractor, a dentist, or a med spa, they follow a predictable pattern. They pull out their phone and type in “med spa near me.”

This is why SEO, Google Business, and local Google ads have been so effective. You are meeting the user at the exact moment of intent. This approach consistently drives leads, walk ins, and revenue.

Your own behavior likely reflects this. When was the last time you turned to Facebook or Instagram to find a healthcare provider?

Almost never.

For this reason, I have always viewed social media as a secondary branding tool or a way to build community. It has not been a lead generator.

However, a fundamental shift in how Google evaluates businesses is rewriting the rule book for social media’s role in lead generation.

From Domain Authority to Brand Authority

Historically, the most important metric in inbound lead generation was domain authority.

Essentially, domain authority measures how many other websites link back to yours.

When other sites link to you, Google sees it as a signal of trust. You are being cited as a credible source of information.

For years, this technical metric dictated your rankings. If you wanted to rank for important keywords, you focused on increasing your domain authority through backlinks.

That technical era is being replaced by the era of brand authority. Google has moved beyond simple links to an overarching assessment of your company’s real world reputation. To determine your brand authority, Google now asks:

• Is your company mentioned by others across the internet?

• What is the sentiment behind those mentions?

• Are you appearing on podcasts or being discussed on social media?

• Do you have a presence on aggregate platforms like directories, forums, and subreddits?

Your brand is now the primary signal. Google’s ability to map your brand’s footprint is incredible, making the work of establishing an online identity more critical than ever.

Why Social Media is Now Essential

To be clear, social media is still not as powerful as Google for generating direct leads.

However, Google and AI search engines now monitor your brand authority to determine if your website deserves to be displayed in search results.

To win at search, you must now treat your healthcare company like a media company.

If you are not broadcasting your message and building your brand through external channels, you will lose the traditional inbound lead generation game.

Digital marketing is no longer just about technical numbers, keyword percentages, and site speed. It is a game of organic reach and storytelling. In this new landscape, it is the storytelling that fuels the technical leads.

Now look, I am not suggesting you start a daily YouTube show or perform TikTok dances. But I am telling you that media and branding must become a staple of your strategy.

Here is where to start:

• Post one short form video per week to your company Facebook page.

• Share consistent content from a personal LinkedIn account.

• Get booked as a guest on niche industry podcasts.

• Monitor and take your digital citations seriously.

The healthcare businesses that adapt now will be the winners of the next decade.

By allocating even 10% of your marketing budget to media, you will dominate local search, AI search, and secondary social discovery. It is a statistical certainty.

You can do it. I can show you how.

Thanks for reading.

Talk to you next Friday.

Tim

P.S. - I encourage you to join our community chat room. I will be sharing more resources and case studies to help you grow your healthcare clinic. I look forward to meeting you and building this community together.

I’ll Build You An Automated Lead Generation And Sales System For You Healthcare Clinic

Here’s how I can help you …

• Inbound leads and phone calls: I’ll get your phone ringing with qualified leads from potential patients who want your services.

• Dominate your local search: I’ll get you in the local pack for relevant search queries. When you win the local pack, you get ALL the leads.

• A firehouse of inbound calls though ads: Google ads and Meta ads will flood your healthcare clinic with relevant calls.

• CRM, call tracking, and data management: Your patient acquisition system is only as effective as your data management. I can build you a high level CRM and call tracking system.

• Sales and patient acquisition: Healthcare clinics don’t think of themselves as “sales people.” I will help you turn your leads into paying patients that drive revenues.

I’m only interested in working with people who are serious about leads and new patients.

Book a call to work with me.

CLICK HERE TO BOOK A CALL

You’re probably wondering why you got this email, so let me clear that up.

For the last year, I have been running a newsletter called The Census. You are receiving this email because you are a current subscriber. The Census was a weekly email focused specifically on the behavioral health industry, but I wanted to create something that speaks to healthcare professionals across all verticals.

Because of that, The Census is shutting down, and moving forward I will be sending a weekly newsletter from here.

Right now, I’m calling it The Patient Pipeline, but I’m not in love with the name. Feel free to hit reply with other suggestions. 🙂

The Purpose Behind The Patient Pipeline

I have been in the lead generation, investing, and sales space in healthcare for 15 years. My goal is simple. I want to help you generate more leads and get more patients into your healthcare business.

Every week, I will send you a short email designed to help you do exactly that. These emails may include

• instructional YouTube videos

• investing news

• new industries and trends worth watching

• updates on new products and software

• how AI is interacting with healthcare

• emerging markets and opportunities

This is high value, low fluff, straight to the point information meant to help you become a more successful healthcare professional.

Community, Resources, And Networking

Most healthcare entrepreneurs operate in a silo. We talk to a small circle of people in our space, or we briefly connect at conferences and networking events.

For some reason, in our industry there are not many strong communities or third spaces where we can consistently network, build relationships, and share real experiences so we can help each other grow.

Because of this, all subscribers get access to a private chat and message board.

Inside, you will meet healthcare professionals from many different verticals. Over the years, I have worked across a wide range of industries, and while they may look different on the surface, the growth challenges are often the same.

You will meet professionals from

• dental

• behavioral health

• ketamine clinics

• hormone clinics

• plant medicine retreats and healing centers

• autism agencies

• other clinic based businesses as well

Interviews From Other Healthcare Professionals

As part of the newsletter, I will also publish thoughtful and practical interviews with other professionals in the space.

Some of the most valuable insights come from personal stories and real experience. As AI makes it easier than ever to produce generic, low effort content, my goal is to make this newsletter genuinely useful and packed with real world action points.

If you would like to be interviewed and have your business featured in the newsletter, hit reply and let me know. I read and respond to every email. 🙂

Thanks for reading. I’m looking forward to serving you.

Talk to you next week.

Tim